Introduction: A Living Document of a Crisis Management Plan for Bank of America and Employee Protocol

This blog is for the purpose of providing a supplementary perspective on the Crisis Management Plan of Bank of America and Employee Protocol. This crisis management plan I am creating will be the primary employee guide of how to conduct oneself in a professional manner to the media in a consistent and reputable representation of Bank of America. Employees are a representation of the company to the public and are susceptible to local news and media interviews regarding a Bank of America crisis. There is a need for Bank of America employees to have access to this information as current news trends could possibly lead to negative media coverage. For example, The Consumerist, an online resource for consumer-driven advice, is currently conducting a poll and listing Bank of America in the running for “Worst Company in America”. This attention could negatively affect Bank of America’s reputation with the public if mainstreamed through additional media coverage. To read this article please click here.

The outcome of this project is for all employees at Bank of America to have a better understanding of corporate communication and how their actions could positively affect external media relations during a crisis. It is my intention for Bank of America to use this information as part of their corporate communication protocol and to incorporate this plan into Bank of America’s internal employee website. This will help ensure that all Bank of America employees will be fully informed, aware and knowledgeable of the crisis communication plan.