Background Information of Bank of America and Crisis Management

Bank of America Corporation, an American multinational banking and financial services corporation, is the second largest bank holding company in the United States. The bank is headquartered in Charlotte, North Carolina. Bank of America serves clients in more than 150 countries and has a relationship with 99% of the U.S. Fortune 500 companies. Specifically at the Moosic, PA location, this facility handles transactions involving global trade, credit card, customer care and escrow to name a few. There is no corporate communication division here but employees can access some information on the internal site. Information includes a vague description of Bank of America’s Risk Management and how this is handled within its internal sector. While not all employees may have a direct interest in the corporate communication division, the information could have significant bearing on how the corporate communication decisions affect employees and the general public. More information about Bank of America can be found by clicking here

Corporate communication is an area of expertise within a company that focuses on how the image of the company is portrayed to employees, the general public and the media. This encompasses entities such as advertising, public relations, crisis management, newsletters, flyers and commercials.

Case studies are probably the most interesting way to learn about crisis management because it involves a real-life look at how companies handled their own crises. Ogilvy & Mather, one of the leading public relation and marketing agencies, lists many of their own case studies on company crises. Read about them here:

DuPont Case Study

American Express: How do you give American Express first-class appeal in Germany?

Mattel: Barbie’s 50^th Anniversary

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